Jayda Cheaves

Jayda Cheaves is an American Instagram star who has become well-known for her curvy fashion looks, makeup tutorials and entrepreneurial spirit. Over the past few years, she has amassed a following of more than 5 million users on her Instagram page, making her one of the most popular influencers on the platform. Jayda is also the founder of two successful businesses; Pretty Little Thingz LLC, an online women’s boutique that offers stylish, affordable clothing for all body types, and Pretty Little Hair Boutique, that specializes in luxury virgin hair extensions. Recently she partnered with cosmetic brand Morphe to release her very own line of eyeshadow palettes and other makeup products.