23.5504° S, 46.6339° W

SAO PAULO

Most Famous People Born in Sao Paulo, Brazil

Notable people

4,290

Peak decade

1980s

Median birth year

1964

Most distinctive

Driver 4.4×

A 20th-century megacity built on football and television. São Paulo's leaderboard reads like a Brazilian century in one column — hundreds of footballers as the city's single biggest profession, then the actors, singers, and journalists of a postwar telenovela and press industry built almost from scratch. The most distinctive export, though, is the one outsiders rarely guess: racing drivers, the long shadow of Senna, Piquet, and the Interlagos Grand Prix tradition. There is essentially no pre-1900 tail; the entire bench is the postwar boom.